Build your first app, and actually launch it.
Twenty-five short lessons for someone who has never shipped software: how apps make money, how to build one with Claude sitting next to you, how to charge, how to get it live, and how to find your first users. Read it in an afternoon. Every lesson opens into a longer chapter when you want the detail, and each one carries the part I got wrong as well as the part that worked.
The workbench
Everything in progress, with its real status. No "coming soon" that means abandoned. When something dies, it gets marked dead and the lesson goes in the handbook.
Video that stops the scroll, at the volume you need.
Launch clips, ads, explainers, vertical cuts. Made to match your brand, delivered fast and consistently, for teams who need a steady stream of content, not one hero video a quarter.
About
I'm a solo founder working with AI as the whole team: engineering, design, content, research. The leverage is real: one person can now build what used to take five. What AI can't supply is the will to ship. I learned that the expensive way, and wrote 145,000 words so you don't have to.
This site is the one place everything lives: the handbook, the apps, the experiments. If you're building something yourself, start with the course; it's free and it's honest.
I'm building a community of ambitious builders.
People who'd rather ship than talk about it. I build in public, share every decision and every mistake as it happens, including how I make apps actually turn a profit. Come follow along, ask me anything, and let's make things that launch and pay. Want to know how I do it? Connect with me.